Cookies Policy
What does this Cookie Policy cover?
This Cookie Policy explains how petTracer AG ("petTracer," "we," "us" or "our") uses cookies and similar technologies on pettracer.com (the "Site") and the petTracer app (the "App"), together the "Services." It should be read alongside our Privacy Policy.
What types of technologies do we use?
Cookies: small text files placed on your browser or device. Session cookies disappear when you close your browser, persistent cookies stay until they expire or you delete them. Some are set by us, some by third parties we work with.
Pixels, tags and similar technologies: small tracking elements used to recognise your device, similar to cookies, including in the emails we send you.
Session-replay technology: we use Microsoft Clarity to understand how visitors use our Site, this records anonymised interactions like clicks and scrolling so we can find and fix usability problems. Clarity does not record payment details.
Why do we use them?
Strictly necessary — required for the Site to function: keeping items in your basket, remembering your currency and market, completing checkout. Provided by Shopify, the platform our store runs on. These are set without consent, they're essential to the service you've asked for.
Analytics and performance — help us understand how visitors use the Site so we can improve it: Google Analytics and Microsoft Clarity. These are aggregated and don't identify you personally.
Functionality — remember your preferences and support features like our on-site testing tool, Intelligems, which we use to compare different versions of pages.
Marketing and targeting — used to measure and improve our advertising: the Meta Pixel (Facebook and Instagram) and Google Ads conversion tracking. These help us understand which ads led to a visit or purchase, and may be used by those platforms to show you relevant ads elsewhere.
How can you manage your consent?
You can change or withdraw your consent at any time using the Cookie Settings link on our Site. You can also use your browser settings to block or delete cookies.
Additional information for UK and EU visitors
Strictly necessary cookies are set without consent, as they're essential to the Site working. Analytics, functionality, and marketing cookies require your consent, which you give or decline through our cookie banner. We don't use cookie walls, you can use the Site without accepting non-essential cookies, though some features may not work as intended.
Our app
The petTracer app may use similar technologies to keep you signed in and to understand how the app is used, so we can improve it.
Changes to this policy
We may update this Cookie Policy from time to time as our use of cookies changes. Check back periodically.
Contact
Questions about this policy can be sent to hello@pettracer.com.
petTracer AG, Grundstrasse 10, 6343 Rotkreuz/ZG, Switzerland